Personalisation in presentation services
A report commissioned by JISC
Authors: Nicky Ferguson, Seb Schmoller, Neil Smith

Full report:
PDFversion (850 kb)
Web version:
Literature review
Emergent issues
Base Definitions
Acronyms Expanded
Short author biogs
JISC Information Environment
Charles Leadbeater's new script for public services

What people say about this report

There's a very useful new study titled "Personalisation in Presentation Services" authored by Neil Smith, Seb Schmoller and Nicky Ferguson and commissioned by the UK Joint Information Systems Committee (JISC). It's a broad look at how personalization technologies can be deployed in a variety of information environments.
Clifford Lynch
Director, CNI

An excellent academic paper on personalization as a business case
Rafat Ali's daily newsletter at

I enjoyed it and thought it very useful. Also, refreshingly, it was more inclusive of a variety of perspectives than some of what I have read.
Lorcan Dempsey
VP, Research, OCLC

Thank you for bringing your report to my attention. I read it on the plane and found it very interesting. I plan to pull some of your summary into an email message and post a link to the mylib-dev mailing list.
Eric Lease Morgan
Head, Digital Access and Information Architecture Department
University Libraries of Notre Dame

Included by Educause in The EDUCAUSE Information Resources Library

Recommended by Stephen Downes in his Online Learning daily briefing

Recommended resource in e-Learning Centre. See their Library

Recommended resource in The Finnish Digital Learning Business Portal. See Reports

Recommended resource in CURL/SCONUL Digest of Scholarly Communication News - October 2004 . See 9. THE BENEFITS FROM PERSONALIZING WEB SERVICES

... makes for interesting reading; and not just for the JISC, but for everyone interested in personalising the information they present to users
Paul Miller's
Common Information Environment Blog

Google search for "personalisation"

Summary of Contents

1 Introduction

1.1 The call and its background

1.2 The wider background

1.3 Terminology and definitions in this study

1.4 Authors

2 Target Audience

3 Methodology - the way we did the study

3.1 Literature review

3.2 Face to face interviews

3.3 Regional workshops

3.4 Email questionnaire

4 Context

4.1 UK context

4.2 Wider context

5 Literature Review

5.1 Summary of sources

5.2 Product Summaries

6 Emergent themes and issues

6.1 The role of portals

6.2 What do users want? What do they need?

6.3 Access and accessibility

6.4 Authentication, Authorisation and Accounting (AAA)

6.5 Profiles and preferences

6.6 Issues outside the scope of the personalisation study

7 To personalise? - incentives and impediments

7.1 The business case for personalisation in the UK academic community

7.2 Implementation issues and impediments

8 Conclusions

9 Recommendations

10 Bibliography

11 Appendices

11.1 Base Definitions

11.2 Participants, respondents, interviewees, people who have helped

11.4 Acronyms Expanded

11.5 Short author biographies

11.6 JISC Information Environment Architecture

11.7 Charles Leadbeater's new script for public service